Here are the links for the TV advertisements. Click on the links and watch each ad, and keep in mind the 15 Advertising Appeals as you watch them. Which appeals are used? Are the ads effective? Why or why not?
Volkswagon: Snowplow
Union Carbide: Chick
Alka Seltzer: Spicy Meatball
Quaker Oats: Mikey
Coca-Cola: Mean Joe Green
Federal Express: Fast Talker
Pepsi Cola: Archaeology
Levi's: Launderette
Jeep: Snow Covered
Energizer: Darth Vader
Got Milk?: Aaron Burr
The Gap: Pardon Our Dust
Honda: Physics
Sony Bravia: Bunnies
Dove: Onslaught
Tide to Go: Interview
Planters Peanuts: Perfume
Every ad uses the appeals. I liked the: VW, Honda. These ads are effective in the ways that I like automotive technology and I am a big nerd on the parts used in the honda ad. The VW ad is effective at least to me, since I drive a VW Jetta and she handles very well in the snow and I had semi racing tires on it. Some ads like the dove start very weird and then gives you a shock, like its something you have to think about telling your daughter. The union carbie ad really gets me angry, I had chicks when I lived in Mexico.
ReplyDeleteIt was awesome that I got to see the origin of the "Got Milk?" ads. I was also very relieved that the planters commercial was last. When she picked her seat I had to walk away from my laptop for a second.
ReplyDeleteStephen Knotek
I thought the Honda: Physics commercial was really cool. I am amazed at how many takes it took to do that commercial.
ReplyDelete-Tanner Adams
The dove commercial was amazing. More girls need to realize their true beauty.
ReplyDelete-Kaitlyn S.
I agree with you kaitlyn! I think all girls should know how beautiful they really are.
DeleteThe Darth Vader one was really good. I think it had the appeals of the need to dominate and need for affiliation because the commercial makes you feel "cool" if you use their product.
ReplyDeleteThe snow covered ad was very creative. I like ones that you never see coming or take a minute to catch on. I felt the need to achieve and the need to dominate were the main appeals used in this ad. What appeals do you think help sell the most product overall?
ReplyDeleteTrevor Williams
I liked the Bunny one, too....the one with all the colors. I guess it helps me get in touch with my creative side. ;)
ReplyDeleteThat one was cool. I like how they used "She's a Rainbow" by The Rolling Stones. It really added to it.
DeleteAmber B.
Please don't make me watch or read things that deal with putting animals in dangerous situations. I couldn't help but wonder how many chicks they had to go through before they got it right... Also, some of the stuff the announcer claimed was totally bogus! Like having hot coffee after it had been in the freezer for a month?
ReplyDeleteAmber B.
Oh my goodness! The Planters Peanut Perfume was my favorite. I thought it was hilarious. That girl did such a good job at letting men fall all over her. I also thought Dove Onslaught did a very very good job. During that commercial I was feeling like I wanted to talk to my children when one day I have some. Did any of the commercials touch you?
ReplyDeleteSydney Medsker
The planters one "touched" me. I don't know if ill ever eat a peanut again.
DeleteEvan C
I love older coke commercials, maybe its because I love coke. I like the way it was presented
ReplyDelete-Kaitly
Haha yep! same here!
DeleteI have two thoughts on this one.
ReplyDeleteA) The Planters Peanuts ad was hilarious! I couldn't figure out what she was doing to get all of the attention--definitely kept me hooked, not to mention it was so funny! I guess I could've put two and two together by reading the title of the ad...I guess that shows how effective the ad really was!
B) I love how now that it's the end of the semester, there is this sudden onslaught of comments on the blog...shame ;)
- Maddie Walters
I thought the planter's peanuts commercial was hilarious! Was there anyone who didn't love that commercial?
ReplyDeleteThat commercial was probably the best one in the list. I believe it was very effective.
Delete-Ben Nelson
I agree it was one of the more effective ones.
DeleteJake S
The Darth Vader one was very well executed. They appealed to anybody who has seen that move, which is a lot.
ReplyDelete-Ben Nelson
I love this whole Advertisement section!
ReplyDeleteI really like the coca cola one because I love love coke!!
ReplyDeleteI enjoyed the Coke cola one because of the football palyer and I believe it made an impact on the kid as well as the kid making an impact on the football player.
ReplyDeleteJake S