Wednesday, February 19, 2014

"Advertising's 15 Basic Appeals"

Here is the link to the article by Jib Fowles, "Advertising's 15 Basic Appeals." Although the article is pretty dated (it was first published in the journal Etc. in 1982), the information is still sound. Do you agree with the items in this list? Can you think of any appeals that could be added to the list? Do any of them overlap to the point that they could be combined or removed?
Posted by at

20 comments:

  1. AnonymousFebruary 20, 2014 at 5:36 PM

    The need to nurture and the need to feel safe seem very similar and could be combined into one.
    Evan C

    ReplyDelete
    Replies
    1. UnknownApril 16, 2014 at 6:09 AM

      I agree with you Evan.

      Delete
    2. Taylor KingApril 21, 2014 at 5:13 PM

      I agree with you! Could be put to one!

      Delete
    3. AnonymousApril 21, 2014 at 5:31 PM

      I agree with Evan, I think when you nurture a child, you are protecting that child as well.
      -Kortney T

      Delete
  2. AnonymousFebruary 24, 2014 at 12:14 PM

    So we're talking about advertising, and, of course, the first thing that comes to mind is superbowl commercials (I know, we haven't gotten to commercials yet, but bare with me). I feel like half the time they don't make any sense! Am I just not looking deep enough to find the appeals? Do I not understand something that will be enlightened to me by next class? It seems as though most of the superbowl commercials aim to be funny rather than try to convey a clear message. Don't get me wrong, it works! Maybe that should be added to the list of appeals. Humor...yep, definitely. Somebody, call this guy up from 1982 and tell him to add Humor to his list of appeals.
    - Maddie W.

    ReplyDelete
    Replies
    1. UnknownApril 9, 2014 at 8:56 AM

      At first, I felt the same way as you did. But now I can see that commercials are trying to persuade you with some sort of appeals. Take those funny Dorito commercials during the super bowl. Sure they are stupid and silly, but they are trying to show that it's "cool" to buy the product. That satisfies the need for affiliation or domination. That's how I see it.

      Delete
  3. UnknownApril 9, 2014 at 8:57 AM

    The need for dominance and the need for affiliation could be considered one appeal. They both have to do with the fact that using or buying a certain product makes you feel "cool."

    ReplyDelete
  4. AnonymousApril 10, 2014 at 10:48 PM

    I referenced back to this a lot for the last couple of papers. It shone some light on things I hadn't thought about before.

    Amber B.

    ReplyDelete
    Replies
    1. AnonymousApril 14, 2014 at 9:04 AM

      I agree. This was very helpful with writing papers. I never really thought about how advertisers try and appeal to certain people, but now its more clear when I see advertisements.
      -Tanner Adams

      Delete
    2. AnonymousApril 21, 2014 at 5:28 PM

      This list was very effective and useful when we had to write our essay.!
      -Kortney T.

      Delete
  5. AnonymousApril 14, 2014 at 10:55 AM

    I never realized how many appeals there were until I saw this. Now I can see all the different things people are trying to appeal to in commercial ads. What advertisements do you think people try to use the most now day?
    Sydney Medsker

    ReplyDelete
    Replies
    1. AnonymousApril 20, 2014 at 3:09 PM

      I think the appeals that are used the most are the sex appeals. also, the need to affiliate.

      -Ben Nelson

      Delete
  6. AnonymousApril 14, 2014 at 11:24 AM

    When i watch commercials now I always try and figure out which appeals are in them.
    -Kaitlyn

    ReplyDelete
    Replies
    1. AnonymousApril 20, 2014 at 3:08 PM

      I find myself doing the same thing.

      -Ben Nelson

      Delete
  7. AnonymousApril 20, 2014 at 8:29 PM

    A ad is only as successful as its target is.
    Omar Cuevas

    ReplyDelete
  8. Austin tannerApril 21, 2014 at 5:26 AM

    If you can not figure out your target audience your advertisement will fail.

    ReplyDelete
  9. Taylor KingApril 21, 2014 at 5:15 PM

    Now when I watch commercials I often find myself thinking about these appeals!

    ReplyDelete
  10. AnonymousApril 21, 2014 at 5:38 PM

    What about need to laugh? that one seems very effective and important
    Evan C

    ReplyDelete
    Replies
    1. AnonymousApril 21, 2014 at 9:21 PM

      I agree Evan the need to laugh is important helps with many things in our lives

      Jake S

      Delete

Subscribe to: Post Comments (Atom)